The My Keepsake Story: A Piece of Prague That Travels with You

Some memories are photographs. Others return with the smell of coffee, the sound of a tram or the sight of something brought home from a journey. My Keepsake grew from this idea: creating objects that preserve a piece of a place, mood or story and carry it naturally into everyday life.

The word keepsake describes a small object saved because of a memory. Its emotional value matters more than its price. My Keepsake turns that feeling into T-shirts, hoodies, bags and accessories featuring original artwork.

Prague as everyday inspiration

Prague is a city of contrasts. Historic buildings meet modern urban life, trams pass cafés and quiet courtyards sit beside busy streets. This mixture creates the atmosphere we want to capture.

We are interested in feelings and small details rather than literal copies of landmarks. The Prague collection therefore includes city sketches, tram-inspired motifs and stylish bear characters, each telling the city's story differently.

Why bear characters?

A bear can be playful, elegant, confident or calm. That makes it a natural character for different moods and daily situations. One explores the city, another loves prosecco, coffee, sport or a quiet day. Each can remind us of someone we know or a part of our own personality.

This playful idea shapes the Mood Collection, where designs reflect small rituals and personal style.

From an idea to a design

Every design begins with a moment, phrase, mood or city image. Sketches follow, then experiments with silhouette, colour and detail. The artwork has to work not only on a screen but also as part of a real garment or bag.

We consider how the piece will feel in everyday use. A motif should be distinctive yet easy to combine. The result should not look like advertising; it should feel like a personal accessory chosen because it carries meaning.

Products made to be used

A memory stays vivid when it remains part of life. A T-shirt follows an ordinary day, a hoodie travels on the train and a canvas bag goes to work, the market or a weekend trip.

Browse all My Keepsake products and choose by product type, mood or story.

An original gift is personal

The strongest gifts say, “This made me think of you.” We create motifs for people who love Prague, travel, fashion and small daily rituals. Some recognise themselves in an elegant bear, others in a street-style character or a playful coffee and prosecco mood.

For a larger occasion, explore coordinated gift sets. A gift card is a practical choice when the recipient should select their own design.

What My Keepsake means to us

My Keepsake connects city life, memories and personal style. It is a reminder that everyday objects can carry a story without being loud. They only need to bring joy and recall a person, place or moment worth keeping.

Thank you to everyone who has chosen one of our designs, given it to someone close or taken it on another journey. That is when a design becomes a true keepsake: a personal memory that continues with you.

Explore the latest My Keepsake collection and find a design that can tell your story.