About Us

My Keepsake is a brand of original clothing and accessories created in Prague.

We started with the idea of making pieces that are more than just another item in your wardrobe. We combine original design, comfort and a story in products you will genuinely enjoy wearing.

Every My Keepsake motif has its own visual character—from our signature bears and city or travel themes to playful designs inspired by everyday moments.

Designed in Prague

We design our collections in Prague, the city that shapes the character of My Keepsake.

We believe good design does not need to be complicated. It should catch your eye, spark a feeling and fit naturally into your everyday style.

That is why we focus not only on the artwork, but also on materials, comfortable fits, quality craftsmanship and detail.

A piece with its own story

Some designs recall a favourite city or journey. Others capture a mood, a sense of humour or a moment that feels personal.

That is what My Keepsake is about.

It is not just a T-shirt, hoodie or bag. It is a piece you can make your own—and one that works equally well as a thoughtful gift or something chosen for yourself.

Original My Keepsake Design.
Designed in Prague.

My Keepsake – style you carry with you.